I'm Lorena Margieson — Co-Founder & Head of Product & Design at Booking My Surf, and a freelance graphic designer with 15+ years across brand, editorial, product and web. I work remotely from the Mid-North Coast of NSW and take on a small number of considered projects each quarter.
Co-founded the platform and led every pixel — brand identity, logo system, marketing site, and the booking product itself. Head of Product & Design, shipping a calm, trustworthy interface for surf travel while running design strategy day-to-day.
Art Director for the 50th anniversary bilingual edition of one of Brazil's most respected design journals — cited by Steven Heller as one of "100 classic graphic design journals." Won the 2016 iF Design Award working alongside Ericson Straub.
Developed seasonal calendars and educational materials for communities in the Torres Strait Islands in partnership with the Torres Strait Regional Authority and ecological specialists. The work translates local environmental knowledge, language and patterns of flora and fauna into accessible resources for schools, Rangers and households, grounded in close collaboration, cultural respect and the protection of knowledge, supporting intergenerational learning and community-led environmental stewardship.
Logo systems, brand guidelines, colour, typography and collateral for a range of clients — from concept through print and digital application. Sole traders, creatives and service businesses. Built to outlast trends.
End-to-end creative contribution for an Australian homewares and giftware brand — product development, pattern design, sample evaluation, Shopify build, catalogues and advertising campaigns.
Clean, fast, mobile-first websites for small businesses. No subscription fees — tax-deductible, yours forever.
Logo systems, guidelines, palettes and type. A visual language your customers recognise — built to outlast trends.
Magazines, books, catalogues, brochures & packaging — obsessively typeset, print-ready, and respectful of the material.
From motif to market — pattern design, product mock-ups and homewares ranges developed through sampling and review.
On-brand templates, campaigns & creative for Instagram, Meta ads and email. Designed to look like you — not a template.
End-to-end product work — strategy to flows to pixel-perfect UI. Currently Head of Product & Design at Booking My Surf.
Most small businesses pay $25–45/month to keep a Squarespace or Wix site alive. I build modern, fast, mobile-first landing pages hosted completely free — you only pay for your domain (~$15–20/year).
A graphic designer of 15 years, working across brand, editorial, product and web from the Mid-North Coast, NSW.
Currently Co-Founder and Head of Product and Design at Booking My Surf, where I shape the brand, the product and every touchpoint in between. Alongside that, I maintain a small freelance practice — a considered, selective approach to clients and fully remote collaboration.
My work is grounded in clear communication, strong systems and long-term thinking. I have developed a focus on educational and community-based projects, particularly within First Nations contexts, where cultural respect and the protection of knowledge are essential.
With a background in sustainable operations, I approach design as part of a broader system — considering environmental impact, longevity and responsible production at every stage.
Freelance availability is limited. I take on a small number of brand, editorial and web projects per quarter. For a website enquiry, mention "landing page" in your message.